Coal River Group

Bill Currey, founder of the Coal River Group, stands on the patio outside Coal River Group headquarters overlooking the river in Tornado on Wednesday, March 19, 2025.

After spending its first 22 years working to restore and protect the Coal River system, the Coal River Group is now setting its sights on promoting tourism in the five-county corridor through which the 88-mile Coal River system passes.

“We’re transitioning from being primarily a fix-it group to a tourism development organization,†said Coal River Group co-founder and board chairman Bill Currey of St. Albans. “The river’s changed dramatically for the better in the past 22 years. It’s been exciting to see all the positive things that have happened to it. Now, it’s time to take on a new challenge.â€

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Coal River Group

Bill Currey, founder of the Coal River Group, sits on the front porch of the Coal River Group headquarters with his daughter, Sarah Jackson of North Carolina, Wednesday, March 19, 2025.

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Coal River Group

Bill Currey, founder of the Coal River Group, talks about the group inside its headquarters next to the Coal River in Tornado on Wednesday, March 19, 2025.

Coal River Group

Hats, T-shirts, maps and other tourist items are available for free or for purchase inside Coal River Group headquarters on Wednesday March 19, 2025, in Tornado.

Coal River Group

This is one of several interpretive signs near Coal River Group headquarters, overlooking the river on Wednesday, March 19, 2025.

Rick Steelhammer is a features reporter. He can be reached at 304-348-5169 or rsteelhammer@hdmediallc.com. Follow @ on X.