ÂÒÂ×ÄÚÉä

Members of the Regatta Commission made the announcement Monday afternoon. Acts will perform at Haddad Riverfront Park.

• Wednesday, July 3 – Shaggy, a reggae artist
• Thursday, July 4 – The Fab Four, a Beatles tribute band
• Friday, July 5 – Montgomery Gentry featuring Eddie Montgomery, the surviving member of the country duo
• Saturday, July 6 – I Love the 90s Tour featuring Vanilla Ice, Treach of Naughty by Nature, Tone Loc and Young MC

Mayor Amy Shuler Goodwin said putting together the lineup took months of calling artists, seeing if they were available and making sure the city fit with their tour.

“It's not [about] what I personally like or what our board personally thinks. We have to listen to you,� Goodwin said. “The crowd tells us, and our constituents tell us what they want by showing up and investing in their time and, quite frankly, their expendable income.�

Goodwin said that during the Flo Rida concert last year — the most popular concert of the 2023 Regatta — she saw parents and children singing and dancing together.

She said she saw parents and children in the crowd together. This year, Saturday night's I Love the 90s Tour lineup will try to replicate that environment, she said.

“It was that beautiful mix of younger kids [who] knew the lyrics of the songs and parents knew the lyrics of the songs,� she said. “Mom brought you, but she brought you for a reason because she also liked the music that was playing. That’s a little special sauce that we found out last year that we really needed to duplicate.�

Tim Brady, president and CEO of the ÂÒÂ×ÄÚÉä Convention & Visitors Bureau, said the last two years of the Regatta have had a combined economic impact of $68.7 million.

Last year, an estimated 220,000 visitors attended the event, according to the ÂÒÂ×ÄÚÉä CVB.

The ÂÒÂ×ÄÚÉä Sternwheel Regatta will be held from July 3-7. A full schedule of events can be found at .